London is a true gem for shopping, offering a diverse and vibrant retail landscape that goes beyond traditional stores. From iconic department stores to hidden gems, the city is home to some of the most beautiful concept stores that blend fashion, art, design, and lifestyle in unique ways. These curated spaces offer an elevated shopping experience, where design and creativity meet luxury and innovation. Whether you’re seeking the best luxury boutiques or the most visually striking retail environments, we’ve handpicked 11 of the best concept stores in London to guide you through this stylish and artistic journey.
STRAW
STRAW London is a unique concept store that celebrates the beauty of handcrafted, vintage wicker and straw goods. Specializing in one-of-a-kind baskets, home decor, and accessories, the store offers a curated collection of vintage pieces that tell their own stories. In addition to baskets, you’ll find beautifully crafted clothing, jewelry, and home goods, all emphasizing sustainability and artisanal craftsmanship. What sets STRAW London apart is its commitment to preserving traditional techniques while offering customers distinctive, high-quality items with timeless appeal. With a focus on individuality and style, it’s the perfect place for those seeking authentic, aesthetically pleasing goods with a personal touch.
ALEX EAGLE STUDIO
Alex Eagle Studio, in Soho district, reimagines retail by blending the comfort of a home with the sophistication of a gallery and the vibrancy of a shopping space. The studio offers a curated selection of fashion, furniture, art, design, photography, ceramics, and rare books, all handpicked by creative director Alex Eagle. This thoughtful curation allows customers to explore a diverse range of high-quality products in a single location, while below the retail area, an expert team of tailors handcrafts the brand’s Ready-To-Wear collections, allowing customers to purchase pieces exactly where they are designed and made. The studio's innovative approach to retail, combining various lifestyle elements under one roof, has positioned it among the best lifestyle and design shops in London.
TOOGOOD
Toogood is a London-based design studio founded in 2008 by Faye Toogood, a designer with a background in art history and editorial work. The studio's interdisciplinary approach encompasses clothing, furniture, and interior design, characterized by a commitment to unconventional design and the fusion of artistic and everyday elements. Toogood's clothing lines are unisex and feature workwear-inspired pieces with a limited palette of primary shades.
Their furniture is handmade by small-scale fabricators and traditional artisans, bringing a distinctly sculptural approach to made-to-order design. In interior design, Toogood has collaborated with brands like Mulberry, creating retail concepts that blend contrasting materials and geometric forms to redefine spaces. This holistic and artful approach has established Toogood as a distinctive presence in the contemporary design landscape.
DOVER STREET MARKET
Dover Street Market London is a renowned multi-level retail space conceived by fashion visionary and founder of Comme des Garçons Rei Kawakubo and her husband, Adrian Joffe. The market showcases an eclectic mix of high fashion, streetwear, and avant-garde designs, featuring both established and emerging brands. Beyond fashion, Dover Street Market serves as a cultural hub, hosting art installations and events that reflect its commitment to creativity and innovation. The space is continually evolving, offering visitors a unique shopping experience that transcends traditional retail.
ROBERT KIME
Robert Kime (1946–2022) was a distinguished British interior decorator renowned for his ability to create spaces that exuded timeless comfort and character. His portfolio includes prestigious projects for clients such as Prince Charles and the Duke of Beaufort.
Located in London, the store of Robert Kime offers a carefully curated selection of antique furniture, vintage textiles, hand-printed wallpapers, and decorative objects, reflecting Kime’s signature aesthetic of layered, lived-in luxury. His deep knowledge of historical patterns and global influences makes the store a destination for collectors, interior designers, and those seeking unique, storied pieces for their homes.
MAISON ASSOULINE
Maison Assouline in Piccadilly is often regarded as one of the most beautiful bookstores in London. Housed in a historic 1920s building, it offers a curated selection of luxury coffee table books on art, fashion, and travel. The space also features the Swans Bar, where visitors can enjoy cocktails and coffee in a refined setting. Maison Assouline combines elegance, culture, and a unique atmosphere, making it a must-visit for book lovers and those seeking a sophisticated experience in London.
LN-CC
LN-CC (Late Night Chameleon Café) is a progressive retail concept store located in Dalston, East London. Established in 2010, it offers a curated selection of high-end designer clothing, footwear, accessories, music, and books. The store is renowned for its unique, avant-garde interior design, featuring individual product rooms, a library, a record store, a gallery, and a club space for private events. LN-CC seamlessly combines an evolving online presence with its distinctive physical space, providing customers with a comprehensive and immersive shopping experience.
BROWNS
Browns is a renowned fashion boutique located in London's Mayfair. Established in 1970 by Joan and Sidney Burstein, it has a rich history of introducing designers like John Galliano and Alexander McQueen. The store offers a curated selection of men's and women's designer clothing, bags, shoes, and jewelry. Browns also boasts creative installations, events, and residencies, providing customers with a dynamic experience.
THE STORE X
The Store X is a dynamic platform for ideas and culture, located at 180 The Strand in London. It brings together fashion, art, design, and more, engaging a global community of innovators and creatives. With spaces in London, Soho House Berlin, and Soho Farmhouse in Oxfordshire, The Store X aims to offer an experiential environment that goes beyond traditional retail, providing a space for cultural exchange, events, and collaboration. It's not just about shopping, it's about creating a vibrant, immersive experience that redefines how we engage with brands and creativity.
ISHKAR
ISHKAR is a London-based company founded in 2016 by Edmund Le Brun and Flore de Taisne, specializing in handcrafted objects from artisans in conflict-affected regions. Their mission is to showcase the rich cultural heritage of these areas by offering products such as jewelry, glassware, and textiles, thereby providing artisans with access to global markets and sustainable livelihoods.
BONUS: ANNA + NINA
Anna + Nina is an Amsterdam-based brand founded in 2012 by Anna de Lanoy Meijer and Nina Poot. The brand offers a diverse range of products, including jewelry, clothing, and homeware, characterized by vibrant colors and whimsical designs. Their collections are inspired by the founders' global travels, resulting in unique pieces that blend various cultural elements. Anna + Nina has established a strong presence in the Netherlands with stores in Amsterdam and Rotterdam, and they are expanding to London soon.----
This hand-picked selection of sustainable and ethical boutiques in London highlights some of the best lifestyle and design shops in the city, each offering something truly unique. Whether you’re drawn to cutting-edge fashion or artisanal craftsmanship, this list reflects the diversity of London’s independent shopping scene. Thoughtfully curated to cater to distinct interests, from luxury fashion to homeware, books, and beyond, these boutiques showcase creativity, innovation and impeccable design. Next time you're in London, explore these inspiring spaces that are truly inspiring.
