As 2024 comes to a close, we’re taking a moment to reflect on the trends, destinations, and moments that defined this incredible year. From the trendiest places to visit to the items and collaborations that captured hearts worldwide, this is our curated Best of 2024 Wrapped. These picks aren’t just our favorites, they’re the ones that resonated most with our community of travelers, foodies, fashionistas, and trendsetters.
The vibrant streets of Tokyo, the minimalist allure of The Row, or the irresistible pull of wellness retreats… These highlights tell the story of 2024. Join us as we revisit what made 2024 unforgettable - and maybe find inspiration for your 2025 plans along the way.

Trendiest Destination of 2024: Tokyo
This year, all we were talking about was Tokyo, and it’s no surprise why - it’s the trendiest destination of 2024, the ultimate cultural melting pot. Tokyo blends the ancient and the modern like no other city. From savoring world-class sushi at Tsukiji Market to exploring cutting-edge fashion in Harajuku, the city is a feast in all aspects. It’s also a paradise for art lovers, with innovative exhibitions at teamLab Borderless and historic treasures like the Meiji Shrine. With food, fashion, architecture, and culture, Tokyo topped our list for its ability to inspire and excite travelers of all kinds
Hottest Table of 2024: Chez l’Ami Louis, Paris
When it comes to culinary hotspots, one name kept coming up in 2024: Chez l’Ami Louis in Paris. Known for its legendary roasted chicken and heaping plates of escargot, this iconic bistro has been delighting foodies for decades. This year, it was the place where our customers and team experienced true French culinary artistry. With its intimate setting and old-world charm, Chez l’Ami Louis is more than a restaurant, it’s a pilgrimage for those who appreciate timeless, indulgent cuisine.


Most Coveted Stay of 2024: Passalacqua
For those who craved luxury this year, Passalacqua in Lake Como was the ultimate favorite. This most coveted stay of 2024 embodies everything we love about luxury travel destinations: privacy, elegance, and stunning views. Its tranquil gardens, personalized service, and the chance to unwind in a historic villa while overlooking one of Italy’s most stunning lakes made it the crown jewel of luxury in 2024. Passalacqua offers a once-in-a-lifetime experience that redefines the art of hospitality.
Collab of the Year: Loro Piana x New Balance
Comfort meets couture: Loro Piana x New Balance partnership was the perfect blend of style and practicality, making it the collab of the year. This partnership brought together Loro Piana’s signature Pecora Nera wool, with the street-smart appeal of New Balance 990v6 sneakers. It struck a chord with fashion enthusiasts who wanted to elevate their casual looks without compromising on comfort.


It Brand of the Year: The Row
The Row stole the show this year as our It Brand of the Year with its minimalist aesthetic and superior quality, representing understated elegance in fashion. Its sleek designs and luxurious fabrics became the go-to for anyone looking to invest in timeless pieces that exude quiet confidence. With its timeless handbags, clothes and accessories, The Row’s commitment to excellence is why it topped our fashion favorites for 2024.
Talk of the Town: Dubai Chocolate
Dubai is no stranger to setting trends, but this year it was all about chocolate. The city’s obsession with all things cocoa - gold-dusted pralines, elaborate chocolate fountains, and even chocolate-infused fine dining menus - had our customers buzzing. Dubai’s world-renowned pastry chefs and luxurious venues turned this sweet treat into an art form.


Name on Everyone’s Lips: Donald Trump
Love him or hate him, there’s no denying that Donald Trump remained the name on everyone’s lips in 2024. Whether it was his political maneuvers, business ventures, or media appearances, he continued to spark debates, dominate headlines and polarize groups worldwide
Most Addictive App: TikTok
If there’s one thing that connected us all in 2024, it’s TikTok. This most addictive app continued to capture hearts and screens everywhere. Whether you were learning a new recipe, laughing at viral trends, or discovering the next big artist, TikTok was our mutual obsession. It’s not just an app, it’s a cultural phenomenon that shows no signs of slowing down.


Must-Have Item: Stanley Tumbler
For those always on the go, the Stanley tumbler was the ultimate companion this year. Its sleek design and practical features, like keeping drinks hot or cold for hours, made it the must-have item of 2024. Everyone loved its versatility, whether they were commuting, hiking, or just staying hydrated at home or office but in style. It’s no wonder the Stanley tumbler became a viral sensation and a staple in everyone’s daily routine.
Travel Trend of 2024: Wellness and Retreats
Looking ahead, our customers are already excited about the travel trend of 2025: wellness and retreats. The demand for rejuvenating escapes, from yoga retreats in Bali to sustainable eco-lodges in Costa Rica, is skyrocketing. Whoever prioritizes the experiences that nourish the mind, body, and soul has chosen wellness holidays. This trend is shaping the future of global travel trends, proving that travelers are seeking more meaningful and restorative adventures.

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As we step into 2025, we’re excited to see how these trends evolve and what new ones emerge. Whether it’s a retreat to recharge or the next big must-have item, we’ll be here to share the journey with you. Let’s make 2025 another year of unforgettable discoveries and experiences!

